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Your website is a vital tool for generating leads and driving conversions, but even the most carefully crafted marketing strategy can falter if your website design is riddled with errors. Here are five common design mistakes costing you conversions, backed by real-world data:
1. Slow loading times: Studies show that users bounce from websites that take longer than 3 seconds to load.
2. Unclear calls to action (CTAs): If users can’t easily understand what action you want them to take, they’re unlikely to convert.
3. Poor mobile responsiveness: Over half of all web traffic now comes from mobile devices. A website that’s not mobile-friendly is simply invisible to a large portion of your potential audience.
4. Confusing navigation: Users should be able to intuitively find what they’re looking for on your website. Complex navigation structures discourage exploration and can lead to frustration.
5. Overlooked accessibility: Websites that are not accessible to people with disabilities not only exclude a significant portion of the population but can also face legal repercussions.
Crucial Nerve is data-driven. We use analytics and A/B testing to identify and optimize website design elements for maximum performance. Our experienced team can help you avoid these costly errors and create a website that not only looks good but also converts visitors into loyal customers.